Work in Progress: Hackney Mac Smith
Still in the early stages of visual idea exploration and content planning, this project’s goal is to create an easy-to-update platform for sharing expertise and promoting a friendly local business.
Visual direction requested: Steampunk.
(Brushes from here.)
As a genre, steampunk tends to encompass complex, powerful, mechanical and dark imagery. While this can be striking when applied to photography, art or real-life objects, it’s important not to impact a website’s readability and accessibility by including too many distracting visual elements. A website must always be easy to scan and browse, else it will alienate a huge percentage of its visitors.
Features intended for this project include some social media integration, for community-building, a custom page layout to list recordings of a regular radio show spot, and a special gallery for happy customer photos and testimonials.
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